Don't make a $1,875 mistake. Some of our competitors have decided to challenge Prime Subaru Manchester by showing large, up front discounts. What they don't tell you is that the $820 - $875 freight charge is NOT included in their pricing. In addition, they are forcing you to trade in a vehicle that has to be a 1999 or newer that is valued at least $1,000. In other words, you don't get credit for the first $1,000 of your trade! Here's an example:

At Prime Subaru Manchester, we've built our entire business AND reputation on complete transparency.

  • Chances are Prime Subaru Manchester's everyday low pricing is significantly lower than at other dealers. In the rare case that it's not, Prime Subaru Manchester will beat ANY written competitor's quote on a similarly equipped Subaru by $300 - guaranteed!

  • Our pricing to you ALWAYS includes the $820-$875 freight charge. It's right in the invoice (that we'll show you). Some of our competitors strip the freight charge out to show a lower price (steeper discount) and then "add it on" as a charge once you visit their dealership - pressuring you to complete the sale in spite of your objections!

  • When Prime Subaru Manchester quotes you a price on a new vehicle over the phone, online or in person - WE HONOR IT! No bait and switch. No add-ons. No surprises. You don't become the #1 Subaru dealer in New England playing silly games.

  • NO ONE will give you more for your trade than Prime Subaru Manchester. In fact, we will beat any written competitive trade offer by $500.  Unlike at other dealers, a trade-in at Prime Subaru Manchester is totally optional and the value will always be applied toward the quoted selling price of the new car.

  • Prime Subaru Manchester's new Subaru inventory is 3x larger than our competitor. They show 140 new cars, we have 450! Not only do we have the car you want, we'll deliver it to you anywhere in New England - for free.
PLEASE CALL US AT 866-992-7097

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