The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Prime Subaru Manchester dedicated locally to the Love Promise?

No Changes

Make-A-Wish NH
 Subaru Love Promise Heart

Love Promise Stories from

Subaru and Prime Subaru Manchester believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Polar Express Wish  –  john m

A young boy Adam had one wish and it was to see Polar Express as a family. Make a wish was able to gather family and friends of Adam to join at chunky's in Nashua N.H. The General Manager Of Prime Subaru John Marino and his Daughter played very important roles in Making Adam's wish come true. John was the conductor as well as other members all being apart of this night This young boy has a very critical condition and could have wished for anything . Selflessly his choice was to get everybody together to continue A family tradition of watching Polar Express. This night made Adam very happy and his friends and family were very grateful to have gotten the time to spend together. My hopes in sharing this story is to share what Adam's real wish was. That maybe the right person needed to hear this to help get together the people that you love. Life is full of surprises and love. We are so happy that Make-A-Wish NH and Prime Subaru of Manchester are continuing to Share The Love .

Make A wish Event  –  john m

On November 16th 2019 I held a Share the Love event for Make A Wish . The event was open to the public as well as employees . I rented out Noah's event Venue in Bedford NH . Very elegant food a variety of drinks available to all attendees. A true night to remember with a DJ and live music the mood was set just right . As the Event began there were over 30 vendors who donated items we had for sale to go towards the Charity. Every item sold above and beyond to help raise money for Make A wish . It was really nice to see the community get together and be A part of giving back. A real share the love event. We finished the night out with thanking everyone who attended . Meeting some new faces and making new friends. I look forward to having many other events that truly benefit the community.